Adrienne Sforza is a market-research strategy professional with nearly 15 years’ experience in branding and advertising, including qualitative, quantitative and ethnographic research, focus group moderation, ethnographies, in-depth interviewing and tracking studies. Her current client roster includes Sara Lee, Qwest Communications, Intel, Energy Star and Fannie Mae.
Before starting her own consultancy, Adrienne was a Director of Research at The Brand Union and an Associate Director in the Research team at Interbrand. She joined Interbrand from Envirosell Inc., a retail market-research firm, where she worked on ethnographies, the process of tracking consumers in retail environments to understand how they shop a store. Prior to joining Envirosell, Adrienne worked at Straightline International, a branding consultancy company, as a Research Manager, and at The Masterson Group, an advertising agency that specializes in OTC pharmaceuticals.
She has worked on major brand strategy, naming, packaging and ethnographic initiatives for clients such as Intel, AT&T, Volkswagen, Lexar Media, Anthem Health, Harvard Business School, The Discovery Channel, Target, Johnson & Johnson, Blockbuster Video and Radio Shack.
Adrienne holds a B.A. in English from Brooklyn College, City University of New York, and a Marketing Certificate from New York University’s School of Continuing and Professional Studies.